Marketing ROI Calculators
Profitability Floor
Break-Even ROAS & Profit Margin Calculator
Calculate the exact minimum Return on Ad Spend (ROAS) required to remain profitable after accounting for COGS and operations.
Product / Service Gross Margin
55%
Operating / Fulfillment Costs
15%
Target Net Profit Margin
20%
Break-Even ROAS
2.50x
Zero Profit / Zero Loss
Target Profitable ROAS
5.00x
At 20% Net Margin
Allowable Cost Per Acquisition (CPA)
Max 40% of Order Value
Keeps your campaigns safely cash-flow positive
Ad Spend Safety Rule
Never scale an ad set that performs below your Break-Even ROAS of 2.50x. Optimize creative hooks and landing page conversions first.